what's involved

The task of 'personalising' individual catalogues or publications, based around a common core catalogue/publication theme, is both complex and time consuming - particularly in terms of the extensive work involved in the liaison with each participating company or buying group member, as well as the list of suppliers involved. In this area of Data Publishing, Cashman Bell have specialist and proven expertise.

It has involved us in the creation of specific briefing documents and procedural systems as well as the designing of a specialised software program (MultiCat) for use in the task of customising individual companies/buying group members specific company and product details into their version of a catalogue or publication. Importantly, it involves the implementation of a tightly controlled schedule of dialogue and deadlines with each company/member in the gathering of the individual company/members' product codes, pricing and company details and sales statements - in order to ensure that the collective catalogue/publication delivery times, for all participants, can be guaranteed.

In all aspects of the personalisation process, Cashman Bell Associates liaise directly with individual companies/Buying Group members, based on agreed procedures and communications which have been sanctioned by the principle company, Buying Group or Trade Association, in the progression of each personalised version of the catalogue/publication.

Multicat find out more...