the benefits

• Catalogue Design
• Industry Sectors
• Multicat
• What's involved
• The benefits

• The customising of a core catalogue or publication makes it look as though it had been produced for the individual company
• Being part of a bigger, collective print run brings much lower unit print cost to the individual company
• Artwork and catalogue production costs are spread across all participants, and not borne by one company
• The benefits of economies of scale open up the prospect of having a catalogue to the smaller company
• The project coordination and customisation process is handled Cashman Bell - who liaise directly with the individual companies
• It gives the individual company or buying group member company the best of all worlds:
  • A catalogue/publication that has been organised for them
  • Fully customised to their own identity, codes and prices and sales messages
  • A low unit cost catalogue with no development time or costs involved
  • It gives the Buying Group or Prinicipal company a unique customising edge over competitors' propositions
  • It provides an incentive for other companies to participate in the common core catalogue initiative

Contact Cashman Bell for more information.